Service Experience

Nigeria: Wema Bank’s website voted best in customer experience

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Wema-bankThe website of Wema Bank Plc – www.wemabank.com – has been adjudged the “Best Nigerian Bank Website in Customer Experience” at the 2013 WebJurist 11.0 Awards held at the Eko Hotels and Suites, Lagos.

The Web-Jurist Awards, which is in its 11th edition, is organised by Phillips Consulting and has become the standard for ranking website effectiveness for the Banking, Insurance and Telecoms industries in Nigeria.

Speaking on Wema Bank’s performance in the 2013 Web-Jurist, Kemi Aina, Head of Brand & Marketing Communications at Wema Bank, attributed the award to a dedicated focus on ensuring “an immersive user experience and relevant content delivery across all service touch-points – whether physical or virtual”.

She further stated that in addition to the bank’s team of user-experience designers, the development of the bank’s service touch-points are backed by thorough research, extensive consultation and relying on end-user feedback in order to ensure customers have a delightful service experience with Wema Bank at all times.

The Web-Jurist ranking is the result of research conducted into website best practices and effectiveness. It is aimed at identifying the strengths and weaknesses of websites as a business platform in the digital world  and determines the extent to which a website is successful in achieving the essence of its e-business strategy.

Established in 1945, Wema Bank boasts a robust digitalfinancial services strategy across various alternative channelsand platforms enabling the provision of cutting-edge, value-adding transactional and non-transactional services in the mostsimple, effective manner to its discerning customers.

 

 

-@Nigerian Telegraph

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